About Us
Welcome to the definitive hub of PPLI expertise for Ultra High Net Worth families and advisors seeking authoritative knowledge, premier providers, and a discreet concierge approach to wealth preservation.
PPLI.com – The Founders and Global Authority of Private Placement Life Insurance
Private Placement Life Insurance (PPLI) was not discovered by accident — it was crafted.
And it was crafted by us.
At PPLI.com, we don’t follow trends. We establish them.
We are the original creators, regulators, educators, and enablers of PPLI, a structure that has transformed the face of wealth preservation for ultra high net worth individuals across the globe.
Founded in Geneva in the late 1990s by a coalition of leading tax attorneys, private bankers, and regulatory architects, PPLI.com arose from one mission:
To empower the world’s wealthiest families to legally shield their assets, grow them across generations, and maintain privacy in a transparent and compliant world.
What Is PPLI?
PPLI is a privately negotiated life insurance policy, tailored for qualified investors and structured to hold global investment portfolios inside a tax-compliant wrapper. It blends three rare components:
Legal Protection
Life insurance shields the policyholder’s assets in many jurisdictions.
Tax Efficiency
Earnings inside the policy grow tax-deferred or even tax-free in some structures.
Investment Flexibility
Clients can hold hedge funds, real estate, private equity, venture capital, and even digital assets.
More than a product — PPLI is a philosophy of ethical wealth preservation in a post-bank-secrecy world.
It respects both the client’s privacy and the regulator’s need for transparency.